Tired of manually posting to all your social channels every single day?
I get it. I used to wake up, brew my coffee, and start the day with a checklist of "Post to Instagram," "Post to LinkedIn," and "Don’t forget Twitter." It was a constant cycle of opening apps, pasting captions, uploading images, and triple-checking hashtags. That daily 15 minutes? It adds up. So I went looking for a better way.
That’s when I found Make.com — formerly known as Integromat. And yes, it completely changed my workflow. Whether you’re a solopreneur, content creator, or part of a lean team, automating your social media posting is one of the best time-saving moves you can make.
Let me walk you through exactly how I set up auto-posting to Instagram, Twitter (X?), and LinkedIn using Make.com.
🔍 Why Use Make.com for Auto Posting?
- Visual Workflow Builder: Drag-and-drop interface makes it super intuitive.
- App Integrations: Connects with Google Sheets, Airtable, Notion, Instagram, Twitter, LinkedIn, Facebook, and more.
- Scheduling and Logic: Built-in scheduling lets you control when posts go live. Add filters to customize who gets what.
If you’ve used Zapier, think of Make as Zapier’s flexible cousin.
📓 Step 1: Plan Your Content
I store all my upcoming post content in a Google Sheet. It has columns like:
- Date
- Platform (e.g., Instagram, Twitter)
- Caption
- Image URL
🔧 Step 2: Create a Scenario in Make.com
- Sign up and log in to Make.com.
- Click Create a new scenario.
- Choose your trigger module. For this example: Google Sheets > Watch Rows.
Set this to check for new rows every day or hour depending on your workflow.
📆 Step 3: Add Social Media Modules
Now, add an action module for the social platform you want:
- Instagram for Business (via Facebook)
- Twitter
- LinkedIn
Each of these will require you to authenticate your accounts. The modules let you input the post text (caption), image URL, and scheduling.
🧰 Step 4: Use Routers for Multi-Platform Posting
If you're posting the same content across multiple platforms, use a Router module in Make. It lets you split one row into multiple post paths.
Example:
- Path 1: Instagram with image + caption
- Path 2: Twitter with shortened caption only
- Path 3: LinkedIn with long-form copy
This flexibility is what made me stick with Make over any other automation tool.
🚀 Step 5: Schedule and Activate
Once your scenario is built:
- Set it to run at scheduled times (e.g., every day at 9AM)
- Enable the scenario
- Monitor the execution logs to confirm it’s working
Boom. You just automated your social media routine.
✨ Real-Life Time Savings
Since automating my posts:
- I reclaimed at least 1 hour per week
- I don’t skip days due to fatigue or distraction
- I can spend more time engaging with comments instead of uploading
It’s not just about efficiency. It’s about energy management.
📁 Bonus Tips
- Use URL shorteners for links (Bitly or Rebrandly)
- Add UTM tracking to analyze traffic from each post
- Schedule different formats (carousel, video, quote cards)
- Monitor Make.com scenario failures via email or Slack notifications
🔗 Resources & Links
📊 Final Thoughts
If you're managing multiple platforms and juggling other tasks, automating your social posts with Make.com is a no-brainer. It may take an hour to set up, but the time savings compound fast.
No more missed posts. No more copy-paste hustle. Just clean, scheduled automation.
Ready to make your workflow smarter? Try building your first scenario today.
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